Audit
Example Family Practice
- Losing calls
Phone number isn't a tap to call link
People on phones have to copy it by hand. Fix: one line on the page, same day.
- Losing bookings
"Book now" goes to a page that doesn't exist
The booking page moved and the button wasn't updated. Fix: point it at the new page.
- AI search
ChatGPT names three other practices for "family doctor" in your town
Your listings disagree on hours and address. Fix: clean them up so AI and Google trust them.